CDFU was the Community Engagement Agency (CEA) and implemented the SBCC and community mobilization interventions under the USAID/Uganda Voucher Plus Activity. The project was implemented in Budaka, Butaleja, Mbale, Manafwa, Pallisa, Kumi, Bukedea,Sironko, Kapchorwa, Ngora, Serere, Amuria, Katakwi, Soroti, Kaberamaido, Apac, Dokolo, Kole, Lira, Alebtong, Oyam, Otuke, Gulu, Nwoya, Pader, Omoro, Amoru, Lamwo, Kitgum, Bulambuli districts of Northern and Eastern Uganda. The main goal was increasing utilisation of health services for pregnant women by promoting safe facility-based deliveries among poor women to reduce maternal and neo-natal morbidity and mortality. CDFU utilised a multi-pronged approach of communication involving mass media (radio) and interpersonal communication to promote the programme, mobilise communities, recruit and train members of village health teams (VHTs)/distributors to sell vouchers. Specifically, CDFU promoted the voucher program; mobilised communities; recruited, trained and supervised the work of Voucher Community Based Distributors (VCBDs). The VCBDs were responsible for selling vouchers to poor pregnant women, educated community members about safe motherhood and followed up clients. The vouchers enabled pregnant poor women to access different services including antenatal care (four visits); elimination of mother-to-child transmission of HIV; safe delivery and referrals for complications; referral transportation; postnatal care and postpartum FP. CDFU also utilised the Toll-free Hotline to provide information, counselling and referral services to community members.
CDFU also implemented Live Your Dream, a multi-media campaign under the Healthy Choices project. The project is supported by the 8th UNFPA/GOU Country Programme on family planning and maternal health in the districts of Abim; Amudat; Kaabong; Kotido; Moroto; Nakapiripirit; Napak; Amuria; Bududa; Butaleja; Iganga; Kapchorwa; Katakwi; Gulu; Lamwo; Kitgum and Mayuge. The campaign targeted youth (10 – 24 years) and women of reproductive age (18 – 45 years) & their partners. Utilising a multi- media approach, CDFU combined interpersonal communication (IPC); community mobilization approaches; IEC/print materials; mass media (radio and television) and online media to increase access to and utilisation of family planning (FP) services as well as contributed to efforts to end teenage pregnancy and child marriage. Previously, CDFU implemented Healthy Choices in 11 districts of Kaabong, Katakwi, Kanungu, Kotido, Mubende, Moroto, Oyam, Yumbe, Arua, Abim and Nakapiripirit under the 7th UNFPA/GOU Country Programme. CDFU utilised a radio programme (Healthy Choices) to model positive practices and behaviours as well as to stimulate dialogue and action concerning reproductive health and GBV. We worked with 6,250 VHTs to mobilize their communities for services. The project reached approximately 2,000,000 people and promoted positive practices in pregnancy and maternity care; FP; young people and vulnerable groups’ reproductive health; reproductive rights and women’s empowerment; as well as GBV prevention and management.
CDFU in partnership with PATH implemented the SBCC interventions under the Self Injection Best Practices project in Mubende, Gulu, Oyam and Mayuge districts. The project sought to develop an optimal self-injection programme through a core process of identification, implementation, evaluation and dissemination across multiple service delivery channels – public sector family planning clinics; commercial pharmacies and drug shops; private clinics; community health workers also known as VHTs and adolescent platforms. The results will inform specific programme design with regards to proficiency, cost – efficiency, accessibility and satisfaction among clients (including adolescents) and providers. Previously, CDFU implemented SBCC interventions under the Sayana® Press Pilot Introduction & Evaluation projectin 10 districtsofNakasongola, Kibaale, Mayuge, Gulu, Apac Kyegegwa Mubende Kole Alebtong and Amuria. The goal of the project is to make Sayana® Press available through routine health service delivery channels and build the evidence base for global decision-making about inclusion of Sayana® Press in future FP programmes. Sayana® Press is an innovative subcutaneous injectable contraceptive. CDFU supported the VHTs to reach women and young people aged 18-20 years with family planning educational messages; designed and implemented a communication strategy; adapted the strategy to youth programming and mobilised communities through puppetry, community dialogues and activations to create demand for Sayana® Press as a family planning option.
The Future is Now Project
CDFU implemented The Future is Now project focusing on citizen empowerment, engagement and accountability through design and implementation of a multi-media/multi-channel communication campaign aimed at empowering youth (15-30 years) to engage with and hold their leaders accountable. The centre-piece of the project was Rock Point 256, Uganda’s longest running weekly radio serial drama broadcast in five languages (English; Luganda; Luo; 4Rs – Rukiga/Runyankole; Runyoro/Rutooro and Ng’akarimojong). The radio serial drama was coupled with the Listening and Action Platforms (LAPs) to stimulate discussion among young people and trigger them into taking action on different democratic governance issues in their communities. Theproject was launched on 28th September, 2018 at the CDFU Annex offices in Ntinda Ministers Village, Kampala. CDFU also launched its state of the art recording studio at the same event. The launch was officiated over by the Netherlands Ambassador to Uganda His Excellency Henk Jan Bakker. For its maiden stint, the studio recorded 10 episodes of Rock Point 256 in English and post-produced all languages.
Advocacy for Better Health project
The USAID Advocacy for Better Health (ABH) was a five-year project implemented by PATH in collaboration with Initiatives Inc. (Initiatives), with a goal to improve the quality, availability and accessibility of health and other social services in 35 districts in Uganda. The purpose of the project was to increase citizens’ voice for quality service delivery. CDFU supported the project to disseminate advocacy messages and materials targeting decision makers at national level; created awareness about clients’ rights and responsibilities and provided technical assistance to CSOs to implement their advocacy mandates.